Tag: Google

The web is currently based around the JPEG, PNG and GIF image formats. These are all very old and suboptimal formats which were never designed in the first place with the modern web in mind. A few newer competing formats have popped up recently, aiming to dethrone the original trio to postulate themselves as the standard web image format of the future. These are, essentially, WebP (.webp extension), developed by Google and hated by almost everyone else, AVIF (.avif extension), based on the AV1 container and developed by the ‘Alliance for Open Media’, a conglomerate of big tech companies that are anything but open, and JPEG XL (.jxl extension), developed by the Joint Photographic Experts Group, the same people that developed the original JPEG.

So what’s the fuss all about? Recently, Google decided to kill JPEG XL support in Chrome. A full report follows.